Thirteenth in broadband adoption

Honestly, I don't think it's a concern to many Americans, who are suited just fine with basic dial up access, and content to check their email every other day or so. Or perhaps their online experience is limited to paying bills online.
Some have said that the rural population in America makes it difficult to achieve widespread broadband saturation, but what of Canada exceeding the U.S. mark?
And every country other than the USA uses some form of government policy to encourage broadband acceptance.