It's Time to Ask Our "Borderless" Corporations: What Side Are You On?
A recent New York Times headline asked an insinuating question: "After the Attacks, Which Side Is the Left On?" The Times should find the nerve to put the same question to the major players of business and finance. Which side is Citigroup on? Or General Electric and Boeing? Where does loyalty reside for those American corporations that have rebranded themselves as "global firms"? Our resurgence of deeply felt patriotism, with official assurances that Americans are all-in-this-together, raises the same question. At a deeper level, the patriotic sense of unity collides with familiar assumptions advanced by the architects and cheerleaders of corporate globalization. The nation-state has been eclipsed, they explain, and no longer has the power to determine its own destiny. The national interest, they assert, now lies in making the world safe for globalizing commerce and capital.
In these threatening times, such claims sound suddenly unpersuasive. Frightened citizens turn naturally to their government for security--the original purpose of the nation-state--and business enterprises do the same. The global corporation, however, intends to have it both ways: American first when that serves its interest, but otherwise aloof from mere nationality. Since these companies are busy waving the flag at the moment, one needs to recall how they described themselves during the past decade, as they dispersed production worldwide and planted their logos in many distant lands. "The United States does not have an automatic call on our resources," a Colgate-Palmolive executive once explained. "There is no mindset that puts this country first."
The much-admired CEO of General Electric, Jack Welch, portrayed GE as a "borderless company," and he brutally enforced the logic. When GE wanted additional cost savings on turbines, jet engines and appliances, it told its US suppliers to pick up and leave, or else--that is, move the jobs to Mexico or other locales where the labor is much cheaper, or GE would find different suppliers. A GE executive in Taiwan once remarked, "The US trade deficit is not the most important thing in my life...running an effective business is."
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